12:00 PM - 2:00 PM
Registration
2:00 PM - 2:05 PM
Main Stage
Opening Remarks
Will Lee
2:05 PM - 2:35 PM
Main Stage
Josh Duhamel x Dakota Media: Connecting the Dots Between Brand and Talent

Driving Results on Media’s Biggest Stages

2:35 PM - 2:55 PM
Main Stage
Capitalizing on the Attention Economy With Viral Nation

How Brands Can Achieve Explosive Growth on Social Media

2:55 PM - 3:15 PM
Main Stage
High-End Customer Experience Strategy in Any Industry

Modern Customer Service: Meeting your customer where they are

3:15 PM - 3:35 PM
Main Stage
How Data-Driven Advertising Can Amplify Your Brand Marketing Strategy With The Trade Desk

Leveraging Data to Drive Measurable Business Outcomes

3:35 PM - 3:55 PM
Main Stage
The Role of Sports Marketing in Attracting and Understanding Audiences

Make Your Brand a Feel-Good Story

3:55 PM - 4:00 PM
Main Stage
Closing Remarks
Jenny Rooney
4:30 PM - 5:45 PM
Partner 1:1 Networking Meetings
6:30 PM - 9:30 PM
Miami Vice: Retro Welcome Reception

Join us as we welcome this year’s Brandweek attendees with an evening of outdoor fun presented by DirecTV and Viral Nation.

9:30 PM - 11:30 PM
Networking Nightcap

Stop by our open bar at Toro Toro in the lobby at the InterContinental Miami for cocktails, a giveaway and surprise entertainment presented by Datonics.

Networking Nightcap
7:30 AM - 8:30 AM
Morning Wellness Session with Centr

7:30 AM - 9:00 AM
Breakfast
9:15 AM - 9:20 AM
Main Stage
Opening Remarks
Chris Ariens
9:20 AM - 9:40 AM
Main Stage
A Conversation with Kevin Warren and Dara Treseder: Supporting Diversity, Equity, and Inclusion Internally and Externally

How Two Powerhouses are Reframing Their Brand's Purpose

9:40 AM - 10:00 AM
Main Stage
More Than Skin Deep With Ulta Beauty and SAS

How Beauty Leverages Data to Be a Force for Good

10:00 AM - 10:15 AM
Main Stage
Spotlight: Bucking Trends and Driving Growth with TelevisaUnivision

How U.S. Hispanic Audiences Represent a Powerful Opportunity for Brands in a Complex TV Landscape

10:15 AM - 10:25 AM
Main Stage
Spotlight: Playing It Forward with the Harlem Globetrotters

How the Iconic Entertainment Brand Has the Power To Reach the Masses

10:25 AM - 10:45 AM
Main Stage
Spotlight: Purpose-Driven Marketing and Inclusion Is Supercharging Brands

The Impact of Leading With Your Values

10:45 AM - 11:05 AM
Networking
Coffee Break
11:15 AM - 11:45 AM
Experiences
Why Authentic Storytelling Runs Deeper Than Trends (Gusman)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Workshop
In-Person Workshop: Expanding Brand Reach in the Metaverse With Gamefam (Biscayne)

What It Takes to Activate Your Brand Successfully in Roblox and Fortnite

Experiences
How OLIPOP is Disrupting the Soda Industry (Dupont)
Experiences
Pivoting and Creating Mass Appeal: Giving New Meaning to Luxury Goods, Experiences, and Indulgence (Tuttle)
11:55 AM - 12:25 PM
Experiences
Strategic Triumph: Unveiling CARAA’s Journey to Captivating Audiences Through Innovative Experiences (Dupont)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Virginia Marsh Colin Daniels
Experiences
Why Different Touch Points Have Different Advantages (Gusman)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Experiences
Instant Classics: Crafting A New Brand That Feels Timeless (Tuttle)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Workshop
In-Person Workshop: Embracing Zero-Party Data To Accelerate Growth With Fetch (Biscayne)

How Brands Are Improving Campaign Performance Through Audience Insights

12:30 PM - 2:00 PM
Lunch
2:10 PM - 2:30 PM
Main Stage
Navigating the New Era of Marketing With Bazaarvoice and PepsiCo

How to Drive Growth With Innovation, Creativity and Technology

2:30 PM - 2:50 PM
Main Stage
Winning the Hearts and Minds of Gen Z

Resonating with Newer Generations that Seek Out Authenticity

2:50 PM - 3:10 PM
Main Stage
The Grimace Effect

How a Birthday Celebration Became a Cultural Phenomenon on Snapchat and Everywhere

3:10 PM - 3:30 PM
Main Stage
From Stadiums to Screens

How the NFL Collaborates With Creators to Engage Fans Everywhere

3:30 PM - 3:50 PM
Main Stage
Reimagining Legacy at the Heart of Youth Culture

How Converse Is Using the Power of Its Brand to Empower the Generation of the Future

3:50 PM - 3:55 PM
Main Stage
Closing Remarks
Jameson Fleming
4:30 PM - 5:45 PM
Partner 1:1 Networking Meetings
6:30 PM - 9:30 PM
Networking Experience: Casino Night

Light up the night long after the sun goes down during the Casino Night networking experience on the Sky Lawn.

9:30 PM - 11:30 PM
Networking Nightcap

Stop by our open bar at Toro Toro in the lobby at the InterContinental Miami for cocktails, a giveaway and surprise entertainment presented by Bazaarvoice.

Networking Nightcap
7:30 AM - 8:30 AM
Morning Wellness Session with Centr

7:30 AM - 9:00 AM
Breakfast
9:15 AM - 9:20 AM
Main Stage
Opening Remarks
Jenny Rooney
9:20 AM - 9:40 AM
Main Stage
Creating and Telling Stories: Inspiring One Sip at a Time
9:40 AM - 10:00 AM
Main Stage
Converting Culture Into Commerce With Loud And Live

Creating Authentic Connections With Consumers and Using Culture as the Ultimate Bridge

10:00 AM - 10:15 AM
Main Stage
Spotlight: Innovative Tech To Connect to New Audiences

How Smart Marketers Are Harnessing Tech

10:15 AM - 10:25 AM
Main Stage
Spotlight: The Connectivity That Binds US

More details coming soon!

10:25 AM - 10:45 AM
Main Stage
Spotlight: Creating Greater Access

How Brands Can Grow Meaningful Connections With and For Consumers

10:45 AM - 11:10 AM
Networking
Coffee Break
11:15 AM - 11:45 AM
Experiences
Agility and Flexibility in Business Strategy To Reach the Modern Consumer (Gusman)
Workshop
In-Person Workshop: Revolutionizing Brand-Consumer Engagement With Hyype Space (Biscayne)

Unleashing the Potential of Challenge-Based Social Content

Experiences
Redefining Celebrity-Backed Spirits with Flecha Azul Tequila (Dupont)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Experiences
Challenger Brands Experience with Undefined Beauty (Tuttle)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
11:55 AM - 12:25 PM
Experiences
Disrupting the DTC Industry and Transforming the Olive Oil Landscape, Bottle by Bottle
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Workshop
In-Person Workshop: Delivering Opportunity With the United States Postal Service

How USPS Is Transforming To Help Marketers Meet 21st-Century Challenges

Experiences
Food is Medicine: How Sakara Life Has Cultivated A Community Through Plant-Rich Wellness (Tuttle)
Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.
Experiences
Challenger Brands Experience with Miami Beach Bum (Gusman)

Join us for this hands-on showcase of the products and services whose marketing practices are disrupting the industry.

12:30 PM - 2:00 PM
Lunch
2:10 PM - 2:30 PM
Main Stage
Harnessing Creators for Effective Marketing

Crafting Connections and Fueling Success with Celsius and Buds Group LLC

2:30 PM - 2:50 PM
Main Stage
Unlocking Innovation While Maintaining Brand Legacy

Attract Fresh Consumers Without Alienating Your Loyal Fans

2:50 PM - 3:10 PM
Main Stage
Future FWRD: Who Is the Future Marketer?
How Inclusive Marketers are Building Better Brands
3:10 PM - 3:30 PM
Main Stage
The Future of Fitness: Tech and Marketing Trends to Watch

How Barry's is Fostering a Strong Community

3:30 PM - 4:00 PM
Main Stage
Carmelo Anthony Beyond the Game: Championing Diversity and Entrepreneurship

Elevating Opportunities through Purpose Driven Initiatives

4:00 PM - 4:05 PM
Main Stage
Closing Remarks
Chris Ariens
4:15 PM - 5:30 PM
Future FWRD Cocktail Reception

Join us for cocktails, networking, and Future FWRD conversation presented by Purdue Global.

Future FWRD Cocktail Reception
4:30 PM - 5:45 PM
Partner 1:1 Networking Meetings
6:30 PM - 10:00 PM
Networking Experience: Seafair Yacht Party

Don your resort wear and experience the glamour of iconic Miami aboard the SeaFair yacht presented by Bazaarvoice.

Networking Experience: Seafair Yacht Party
10:00 PM - 11:59 PM
Networking Nightcap

Stop by our open bar at Toro Toro in the lobby at the InterContinental Miami for cocktails, a giveaway and surprise entertainment presented by Loud And Live.

Networking Nightcap
7:30 AM - 8:30 AM
Morning Wellness Session with Starr Hawkins
7:30 AM - 9:00 AM
Breakfast
9:15 AM - 9:20 AM
Main Stage
Opening Remarks
Will Lee
9:20 AM - 9:50 AM
Main Stage
It’s More Than Star-Power: Raising the Bar on Great Advertising
9:50 AM - 10:10 AM
Main Stage
Main Stage Session
10:10 AM - 10:30 AM
Main Stage
The Culture Canvas: Building Brand Through Co-Creation

How to Master Multi-Dimensional Marketing in a Crowded Space with Taco Bell

10:30 AM - 10:50 AM
Main Stage
Inclusive Leadership: Future Proofing Brands

More details coming soon!

10:50 AM - 11:20 AM
Working
Coffee Break
11:25 AM - 11:45 AM
Main Stage
Adweek's Marketing Vanguard: The Business-Driving CMOs Leading the World Forward

Defining Growth-Powering Leadership

11:45 AM - 12:05 PM
Main Stage
Who’s Got Next: How Athletes are Owning the Content Conversation

Revolutionizing Sports Entertainment with PlayersTV

12:05 PM - 12:25 PM
Main Stage
From Vision to Continuity: Exploring Innovation With Away and Rare Beauty
12:30 PM - 1:30 PM
Lunch
1:30 PM - 1:50 PM
Main Stage
Meet the B-Corp Certified Companies Building A Sustainable Future
Creating Meaningful Change within Organizations and Beyond
1:50 PM - 2:10 PM
Main Stage
Keeping It Real in the Age of AI With Ocean Spray and Aki Technologies, the Media Division of Inmar Intelligence

How Advertisers Are Harnessing AI For Better Marketing

2:10 PM - 2:40 PM
Main Stage
Well-Being for Life With Chris Hemsworth and Andrew Sugerman

The Benefits of an Enjoyable and Intuitive Approach to Health and Wellness

2:40 PM - 2:45 PM
Main Stage
Closing Remarks
Jenny Rooney